"SAP is now finally a leader in marketing.

"SAP is now finally a leader in marketing. Who would have thought that?" SAP Hybris CTO, Moritz Zimmerman, in his keynote to the 2017 SAP Hybris Global Summit had just highlighted the company´s appearance as a leader in the latest Gartner magic quadrant for multi-channel marketing.
And indeed, SAP Hybris, the commerce arm of the German software giant, is finally talking about being — among other things — a "marketing cloud." It´s been a long time coming. Tracking the progress of Hybris over the last few years, I´d perceived an avoidance of discussing the whole marketing cloud space — an emphasis, instead, on front office microservices.

Read the full article here http://www.dmnews.com/marketing-automation/sap-hybris-finally-a-marketing-cloud/article/701007/

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